How to use Instagram for Business?

Instagram is one of the social networks with the greatest influence on the general public, and especially on the young public. This platform has become a very powerful tool for companies and brands, who every day seek to obtain free Instagram followers in order to position themselves in the market.

Instagram as a digital marketing tool

This social network offers great opportunities to businesses in the world of digital marketing. Among the statistics that project Instagram as an excellent business ally are:

  • It has more than 15 million business accounts worldwide.
  • There are more than 2 million advertisers who use this social media to publish their stories, and increase and improve the results of their company.
  • 60% of the audience claims to find new products and services through Instagram.
  • 75% of the users of the social network, execute some action after viewing a publication.
  • One in three stories with more visitors is business.

Additionally, it should be mentioned that the application has also incorporated ads which can be used to invite your followers to interact with your stories. It is all these characteristics that drive businesses to discover how to get 1k followers on Instagram in 5 minutes.

Instagram features for business

Instagram as a digital marketing tool

The social network includes a series of functions in its business accounts:

  • Present real-time figures about the performance of posts and stories for a day.
  • Provide statistics about your followers and how they interact with your content.
  • Indicate the number of clicks made on the links in your company profile.
  • Show the number of accounts that have visited your business profile.

Advantages of this social media in digital marketing

Advantages of this social media in digital marketing

Within the field of digital marketing, Instagram offers great advantages to businesses:

  • Has access to the Facebook database, purely for advertising purposes. Additionally, it has an effective segmentation mechanism which allows you to provide effective and personalized ads to your followers.
  • It gives you the “power of the image” or “Visual Storytelling”, through which you can clearly convey the values ​​of your company or brand.
  • It offers your organization the possibility of achieving various objectives of your advertising campaigns.

The influence of Instagram on the public and the effectiveness it offers to companies in the field of positioning in the market, has generated other developments such as apps that allow to obtain Instagram auto liker without login.

The importance of this social platform has grown over time, and it is estimated that it will continue to grow in the coming years.

What can you achieve with Instagram for business?

By implementing this social media appropriately, you can enjoy great benefits for your company.

  • Increase online sales.
  • Boost overall store sales.
  • Advertise the company’s application through Photo Ads, Video Ads or Carrousel Ads.
  • Increase the notoriety of the company or brand.

Thanks to all the features, functions and facilities that Instagram offers to business accounts, they can obtain great benefits when it comes to digital marketing and the development of their business.