Direct mail marketing is one of the most effective, affordable ways to improve visibility, leads, and brand awareness. Direct marketing campaigns can have a big impact on your business. They can generate leads, brand you as a top agent, and even help you get referrals from past clients.
Pick the Right Timing
The best time to send out your Wise Pelican real estate postcards is when people think about buying or selling properties. Great timing includes springtime when people consider moving before summer vacations or back-to-school season. Sending postcards in fall and winter can help keep your business ahead of prospects until things pick up again in the spring.
Be Creative with Real Estate Postcards
Different approaches can work for real estate marketing postcards. You want people to remember you over the other agents whose cards they receive. Multiple real estate agents are probably sending postcards to the same people. If your postcard looks like everyone else’s, you’re probably wasting your money. Instead, find ways to make your cards stand out.
Use a Strong Call to Action
Your postcard should tell people what you want them to do, whether to call you for information, visit your website or schedule an appointment in person. The clearer your call to action is the better your results. Real estate postcards that get the most responses always have strong CTAs such as “call me today” or “contact me now,” CTAs need to be bold, clear, and easy for prospects to follow.
Illustrate Your Success
For realtors who want the best return on investment from their real estate postcards, it’s important to show how successful they are at selling homes or helping clients find the right home within their budget. One of the reasons people hire real estate agents is that they know they can trust them with their most valuable asset. More than anything else, real estate prospects need to know that you sell homes quickly and for a good price.
Use Powerful Imagery and Messaging
Your postcard should use powerful imagery that tells a story about the property or neighborhood you’re promoting and conjures up emotions in the reader. High-quality, professional photos will help you achieve this goal rather than using dull stock photography that does not speak to the reader and make them feel like they need to take action. People respond well to pictures of homes when they’re thinking about buying or selling one.
If your postcard doesn’t have a compelling image or massaging, then chances are it will go straight into the trash with all the other postcards in that stack of mail. Your message should be clear and easy to understand at a glance, especially if someone gets your card while they’re reading their mail during their lunch hour or waiting in line at the grocery store.
Hone in on the Power of Real Estate Postcards
Postcards are a great way to build your real estate business. They are inexpensive and can be used for many purposes. They can also be a very effective way to stay in front of your target audience. But you must do it right. These tips like being creative, looking for great timing, using strong messaging and imagery, and illustrating your success will help you make the most of your marketing efforts.